|New sign based on concept and branding designer, John Turner (BOY BURNS BARN) of NYC. Sign letters made and installed by Sign Techniques of Chicopee, MA, and lettering on door by Sunraise Printing of Hadley, MA. Carved wooden door handle by Roy Superior, from the original Pinch Pottery storefront in the 1980's. Flower boxes by Jeffrey Morin, Northampton.|
|Packaging based on branding/logo design by BOY BURNS BARN (B.B.BARN), NYC. Letterpress labels printed by Mama's Sauce of Orlando, FL in hot orange on white. Box and bag printing from Packaging Specialties in Newburyport, MA.|
About the new packaging Jena says, "Once we decided on the concept and logo, applying this to our packaging became very important. Our bags and boxes are an expression of the store that goes out into the world. The purchase is often a gift, and we want people who give the gift to feel special, that they've chosen something special, and the receiver to feel special because they've been chosen to receive it. We wanted the packaging to be as cool, beautiful and unusual as what's inside of it."
|Letterpress business cards designed by John Turner of B.B. BARN, Manhattan, and printed by Mama's Sauce (Orlando, FL) with hot orange sides.|
During the branding process, Jena says she came to realize that PINCH is a combination of natural, organic, handmade, and classy as well as fun, funny, and friendly. That concept -- natural and classy with a pop of fun -- got translated to the new letterpress business cards with their natural off-white paper, black ink, and florescent orange printing on the sides.
|New look to the PINCH website, graphic design by B.B.Barn, web design by David Kutcher of Confluent Forms, Easthampton.|
Coming next is a new concept for PINCH's online shop. David, Jena and Leah are working on it now and plan to release it in October, 2013.